SEATTLE — Amazon will officially launch the holiday shopping season with Prime Big Deal Days beginning at 12:01 a.m. PT on October 7. The two-day event offers Prime members exclusive access to millions of deals across top categories, including fashion, home, toys, beauty, electronics, and groceries.
Highlights include:
- Up to 50% off fashion from Levi’s and CIDER, and floorcare from Shark and eufy.
- Up to 45% off BISSELL and iRobot products, plus Bose headphones and speakers.
- Up to 40% off toys from Fisher-Price, Play-Doh, NERF, LEGO, and more.
- Up to 30% off premium beauty and skincare from Estée Lauder, Lancôme, Shiseido, and ELEMIS.
- Exclusive Amazon device deals, including bundles on Kindle Colorsoft Kids, Echo Show 5 Kids with Echo Glow, and Ring Battery Doorbell Plus.
Members will also find Amazon-exclusive products in the Holiday Shop, featuring brands such as National Tree Company, OPI, and Beats. Limited-time offers, called Today’s Big Deals, will be available three times daily at 12 a.m., 8 a.m., and 1 p.m. PT, with discounts of up to 70% off on top brands, including Amazon Echo Buds, Keurig, and STAUB.
In addition to savings, Prime Big Deal Days will spotlight small businesses, offering discounts on independent brands such as TruSkin, The Beard Club, and BLISSY. Members can also enjoy added perks, including complimentary grocery items with eligible Same-Day Delivery orders, enhanced cash-back rewards with Prime Visa and Store Card, discounts on Prime Video titles, and extended free trials of Amazon Music Unlimited.
“Prime Big Deal Days is all about giving our members a head start on the holidays—with millions of deals across popular categories, all with the convenience of fast, free delivery,” said Carmen Nestares, vice president of North America Marketing and Prime Tech.
Prime Big Deal Days runs October 7–8 exclusively for Prime members. Shoppers can sign up for a free trial at amazon.com/primebigdealdays.
