Adults join holiday toy shopping lists
Nearly one-third of holiday toy buyers plan to shop for themselves, and almost half for another adult.
Holiday Sales
All signs point to resilient holiday spending as consumers balance value and celebration
Retailers face a divided shopper landscape this holiday season, with budget-conscious consumers seeking deals while affluent shoppers remain willing to spend
Holiday shoppers tighten budgets, seek more meaningful purchases
“Consumers are not abandoning holiday spending, they’re becoming increasingly purposeful about where and how they spend.”
Target cuts prices on nearly 2,000 items
The reductions come as retailers prepare for the holiday shopping season and consumers continue to focus on value.
Target Circle Deal Days kicks off savings season with fall, holiday deals
Target Circle members unlock up to 40% off thousands of items across fall style, beauty, toys, tech and more from Oct. 6–7
Bain: Holiday retail sales to reach record high
The forecast predicts record sales, but Bain noted that Growth conceals pressures that complicate the consumer spending outlook.
Inflation reshapes holiday shopping
Minty’s new Smart Shopper Study finds consumers are turning to AI and cashback and savings apps, shopping earlier to uncover best values
Rising prices push one-third of holiday shoppers to budget more for gifts in 2026
Holiday shoppers are moving quickly and spending more.
Mastercard SpendingPulse reports 3.9% growth in holiday retail sales, fueled by online shopping
Getting a strong early start, consumers embraced convenience and connection through the season
NRF: 203 million shoppers over Thanksgiving weekend
With the 2025 holiday shopping season at the mid-point, total sales are on track to top $1 trillion.
Walmart transforms holiday shopping with historic Black Friday and Cyber Monday savings
Shoppers nationwide turned to the retailer for unbeatable deals on electronics to fashion and lightning-fast delivery in as soon as 10 minutes.
Dollar General rolls out Jolly Good Deals for Black Friday and Cyber Monday
“At Dollar General, we understand the importance of being here for what matters to millions of customers—especially during the holidays,” said Emily Taylor, chief operating officer.
NMI: Millennial parents navigating a retail ‘Holidaze’
NMI’s study finds that Millennial parents are pressed for both time and money in 2025.
NRF: Holiday sales to top $1 trillion for the first time
“American consumers may be cautious in sentiment, yet remain fundamentally strong and continue to drive U.S. economic activity.”
Holiday season 2025 signals a new retail reality
‘Tis the season for smarter spending and renewed confidence.
Holiday spending near record high, NRF reports
Despite economic uncertainty, most shoppers say they’ll celebrate and spend, with many starting early to stretch budgets and find deals.