Coca-Cola to launch a U.S. version made with cane sugar
The announcement came about a week after President Donald Trump had said the company had “agreed” to use cane sugar in its beverages.
MMR
Target launches "Back-to-School-idays" promotion with savings and in-store experiences
“Getting ready for a new school year should be an exciting time for families.”
Inmar and Upshop partner to align retail marketing with real-time shelf availability
Upshop and Inmar Intelligence partner to power smarter, faster retail execution through unified marketing and e-commerce fulfillment capabilities.
The Raley’s Cos. elevates Blakely and Garrard to senior roles in sales and merchandising
The leadership moves are part of an effort to strengthen customer experience and innovation across the company's eight banners.
PepsiCo launches first ever prebiotic cola in traditional cola category
Pepsi Prebiotic Cola marks the first significant innovation in the traditional cola category in 20 years.
L’Oréal Paris Elvive taps glycolic acid trend with exclusive Walmart launch of Glycolic + Gloss haircare collection
“We are thrilled to bring this globally buzzed-about franchise to the U.S. and provide consumers with a new collection that gives them the shiny hair they crave.”
Credit card ‘Swipe’ fees cost the average family $1,200 each year
Credit card ‘Swipe’ fees account for $3B of back-to-school costs in 2025.
Dollar General Literacy Foundation launches sixth annual Yellow Glasses Campaign
Since launching in 2020, The Yellow Glasses Project has raised more than $6 million.
The CPG Guys: Live from Cannes with Primo Brands’ Kheri Holland Tillman & Doner’s David DeMuth
This episode was recorded at the 2025 Cannes Lions International Festival of Creativity.
P&G debuts ‘Gemz’ to lead the waterless haircare revolution
The brand is targeting Gen Z consumers seeking more flexibility in their beauty routines — and fewer bottles in their bathrooms.
SNICKERS® returns for 3rd year as official chocolate bar of the Orange Blossom Classic
From tailgates and Fan Fest to halftime activations, SNICKERS will again deliver moments of indulgence and satisfaction, reinforcing Mars Wrigley’s mission to bring joy to everyday experiences.
Facts up Front label earns high marks for trust in new survey
Consumers cited ingredients as a leading factor in first-time food and beverage purchases.
Kohl’s names Arianne Parisi as Chief Digital Officer to drive omnichannel growth
Kohl’s taps former JD Sports executive to strengthen digital and app experience for 60 million customers
Advantage Solutions ranks 18th on Ad Age’s 2025 list of largest global agencies
Agency earns spot with $1.2 billion in 2024 revenue, cited for creative AI integration and omnichannel leadership.
Couche-Tard drops bid for 7-Eleven owner
The Canadian company last year made a “friendly, non-binding” proposal to buy Seven & i.