MENTOR, Ohio — Avery Dennison Corp. today announced the launch of its AD IdentiFresh inlay series, advancing the use of RFID technology in fresh food categories including bakery, meat, deli and produce.
The proprietary set of inlays is part of Avery Dennison’s Optica Food Solutions, where real-time inventory visibility is transforming fresh management to help food retailers and suppliers improve operational efficiency, enhance freshness and reduce waste, according to the announcement.
The launch marks a breakthrough in RFID technology, Avery Dennison said, and follows news of recent collaborations in the food sector with Walmart and Kroger.
Avery Dennison cites its proprietary antenna design and inlay construction for allowing the company to overcome operational challenges in the food retail environment and improve read performance on densely stacked items, particularly within high-moisture cold environments like meat cases.
The AD IdentiFresh Co series advances readability and speed by leveraging technology from Impinj Inc. The series integrates the Seattle company’s M800 series of endpoint integrated circuits in combination with latest its Gen2X enhancement. The compact inlay form factor is designed to fit easily within existing label formats, enabling seamless integration with current workflows and labeling equipment, minimizing operational disruption, according to the press release.
Mark Baumgartner
The AD IdentiFresh inlay series enables both in-store and supplier tagging of fresh food items, offering flexibility and high-volume scalability.
“This breakthrough innovation that combines deep material science expertise with optimized RF inlay design unlocks significant value within the food retail industry, enabling reliable use of RFID technology to digitize and automate fresh management from production to point of sale,” said Mathieu De Backer, vice president, intelligent labels innovation, at Avery Dennison. “Through continued collaboration with partners like Impinj, we’re bringing to bear leading-edge solutions that empower clients operating within a challenging food retail environment.”
Adds George Dyche, vice president of endpoint IC product at Impinj, “Everyone wins when food is sold before expiring on store shelves. Impinj remains committed to improving RFID performance and accelerating RFID adoption, and we are proud that Avery Dennison selected M800 series ICs to deliver this industry-leading solution. The Gen2X enhancement recently announced will offer even further improvements in read performance to help retailers manage their inventory with greater accuracy and speed to save labor costs and reduce waste.”
New research commissioned by Avery Dennison highlights how decision-makers are consistently challenged at various points throughout the food supply chain, particularly in perishables.
When 3,500 global food retailers and supply chain leaders were asked to identify the three most difficult categories for waste, 50% pointed to meat, 45% cited produce, and 28% mentioned baked goods. Over half (51%) said that inventory management and overstocking contribute significantly to food waste within their operations.
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