MURRAY, Utah — Bed Bath & Beyond announced it has signed an agreement to acquire Tokens.com, a move the company says will support the launch of a unified investment and personal finance platform focused on real estate and other tangible assets.
The platform aims to reduce fragmentation in financial services by providing a single, regulated gateway for real estate finance, including home purchases, refinancing, home equity access, and tokenized ownership interests. Tokens.com will be fully owned by Bed Bath & Beyond and integrated with the company’s financial technology, insurance, and blockchain-based businesses.
Tokenized real estate finance uses blockchain technology to digitally represent ownership or financing rights in real estate, enabling property values to be divided into smaller, regulated digital units. In simple terms, it allows homeowners and investors to access, finance, or invest in parts of a property's value without selling the entire property, while current property laws and securities regulations still apply.
Bed Bath & Beyond stated that tokenization will be classified as infrastructure instead of a new asset class. Securities will remain securities, ownership rights will remain secure, and all transactions will comply with established regulatory frameworks.
The company already invests strategically in blockchain and digital asset infrastructure through its Medici portfolio, including tZERO and GrainChain. The Tokens.com platform will use tZERO’s regulated capital markets infrastructure to enable tokenization, custody, and trading, creating an integrated system that offers compliant liquidity options.
In addition to traditional real estate financing, the platform is expected to support issuer-led tokenization of qualifying public and private securities, as well as asset-backed lending solutions. Bed Bath & Beyond said Tokens.com will also facilitate access to cryptocurrencies as both funding sources and investable assets, alongside traditional financial channels.
The platform will integrate services from partners like Figure Technologies and Figure Markets to offer mortgages, home equity lines of credit, renovation loans, and other real estate-backed capital solutions. Technology integration and AI features will be supported by ShyftLabs, which will supply analytics and eligibility assessment tools while maintaining approvals and execution within regulated partner systems.
“Our strategy is to provide responsible, compliant liquidity pathways for homeowners and real-world asset holders,” said Marcus Lemonis, executive chairman and chief executive officer of Bed Bath & Beyond.
The company expects the Tokens.com platform to become operational by July 1, 2026, subject to the satisfaction of closing conditions and regulatory approvals.
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