NEW YORK — New data from global ad tracking firm Catalytics reveals a significant shift in promotional strategy at Publix, with Buy One, Get One Free (BOGO) offers now representing nearly 40% of all circular promotions year-to-date in 2025—up from just 22% in 2022. This represents an 80% increase in BOGO share over the past four years.
The trend reflects a growing focus on high-value promotions that appeal to cost-conscious shoppers. As BOGOs become more central to Publix’s circular strategy, consumer packaged goods companies are being urged to realign pricing, inventory, and promotional funding strategies to remain competitive.
Catalytics provides real-time insights into in-market promotional activity from over 300 retailers globally. Its analysis enables brands to monitor shifts in promotional tactics at both the macro and category levels, helping them stay ahead of market changes.
Founded in Australia in 2013 and active in the U.S. market since 2020, Catalytics recently expanded into Canada in 2025. The company operates a global tech hub in Vietnam, with business development and client service teams based on the East Coasts of both Australia and the U.S.
For more information, contact: john@catalytics.com.
