CHICAGO – As consumers keep seeking more protein, Cheez-It is answering the call with a taste-forward cracker aisle upgrade. Introducing Cheez-It Protein Original — a brand-new snack delivering the bold, cheesy flavor and satisfying crunch Cheez-It fans know and love, now with 7g of protein per serving.
Made with 100% real cheese, Cheez-It Protein Original gives snackers a new way to enjoy the iconic cracker while adding protein to their everyday snacking routine.
Whether fighting 3 p.m. hunger, reaching for a savory fix on the go or settling in for a gaming session, Cheez-It Protein fits seamlessly into moments when snackers want something satisfying, savory and delicious.
"We're always looking for new ways to innovate with Cheez-It. The introduction of Cheez-It Protein offers our fans a convenient way to add protein to daily snacking routines in a format they know and love," said Nicole Sorensen, VP of Marketing for Cheez-It. "This new offering brings their needs together in one delicious cracker, delivering 7g of protein per serving alongside the bold, cheesy flavor and satisfying crunch of Cheez-It."
Cheez-It Protein will begin rolling out on shelves nationwide in October for an MSRP of $4.49 for a 7.3 oz box. Follow @CheezIt on Instagram, Facebook and TikTok for the latest snack drops and flavor collab news.
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