HI-CHEW launches first licensing partnership with MGA’s Miniverse Real Brands Vending Machine
Candy brand enters the world of collectibles for the first time, bringing sweet nostalgia and miniature fun to fans everywhere.
Sweets and Snacks
Mars celebrates Halloween evolution with trends report and seasonal treats
Two-thirds of Americans wish they could purchase their favorite Halloween candy year-round, with that number climbing to 76% among Gen Z.
HI-CHEW makes beverage debut through FiiZ partnership
Limited-edition Orange Creamsicle and Key Lime Pie drinks offer a crave-worthy summer escape with every sip.
JOYRIDE just broke a Guinness World Record (again!) and named America's No. 1 Candy State
Idaho was crowned the winner of JOYRIDE Day 2026.
Mars appoints Kemal Cetin as chief digital & information officer for Snacking business
He is a seasoned Digital and Information Technology leader with a proven track record of driving digital technology innovation and transformation.
Sweets & Snacks Expo opens in Las Vegas with record attendance
Record attendance, bold flavor innovation, functional snacks, and nostalgia-driven candies highlighted the 2026 Sweets & Snacks Expo's Las Vegas debut.
Welch’s Fruit Snacks debuts probiotic and no-added-sugar snack innovations
The launches show ongoing momentum in functional and health-focused snacking, especially in categories related to digestive wellness, sugar reduction, and cleaner ingredients.
Mars to unveil innovations and insights at Sweets & Snacks Expo
The company will showcase new products across its confectionery and snack portfolio at the May 19-21 event in Las Vegas.
HI-CHEW launches Lychee & Raspberry flavor at Walgreens
HI-CHEW unveils Lychee & Raspberry stick at Walgreens, combining tart raspberry with sweet lychee and refreshed packaging for the 2026 Sweets & Snacks Expo.
JiMMYBAR! brings creatine protein bar to 1,500+ convenience stores
The placement brings the bar to all 10 EG America banners.
Airheads marks 40 years with renewed retail focus
Four decades after its launch, Airheads remains a staple in candy aisles.
SNICKERS Ice Cream and NFL prospect Carnell Tate team up ahead of NFL Draft
"The passion surrounding the NFL Draft is what makes it so exciting, but the non-stop speculation can turn up the heat quickly," said Chanel Gant, Mars Ice Cream Marketing Director.