Chris DeWolf, Lil’ Drug Store Products

During the past quarter century, Chris DeWolf has transformed Lil’ Drug Store Products into a force to be reckoned with in the health and beauty care business, raising the family-owned company’s annual sales from $25 million in 2000 to more than $500 million today. The expansion continues apace with the recent purchase of Navajo Inc.’s H&BC business.

“I’m especially proud of the acquisition of Navajo’s travel and trial business — and, just as importantly — how we did it,” said DeWolf, co-owner, president and chief executive officer of Lil’ Drug Store Products. “The acquisition brings our 50-plus years of travel and trial expertise to the grocery and drug channels while further diversifying our business.

“Our first exploratory meeting with Navajo occurred nearly 20 years ago. Over the years, we stayed close to the family, consistently expressing our interest in the business while supporting their goals as founders. That patience and constructive approach to dealmaking ultimately paid off — much like Lil’ Drug’s 2020 acquisition of travel and trial supplier Convenience Valet.”

DeWolf, who prior to joining Lil’ Drug Store Products held finance M&A and business development roles at GE Healthcare, is committed to further extending the company’s reach and impact: “I show up every day focused on building a sustainable business that will carry into a third generation and beyond. That means investing my time and energy in building a strong culture centered on customer needs, powered by a talented team and enabled by smart, strategic investments. I love working with customers, supply partners, team members and fellow entrepreneurs to uncover new sources of growth and bring innovation to the marketplace.”