CHICAGO — Circana LLC has greatly expanded its convenience-store channel coverage with a major upgrade to its Integrated Fresh solution, adding $15 billion in annual sales from prepared foods, dispensed beverages, and fresh products. The enhancement provides clients with what the company calls an unmatched view of on-the-go consumption trends, offering a more comprehensive perspective on total perishable sales across U.S. convenience store chains.
The new offering is driven by Circana’s most comprehensive and precise census POS dataset to date, which includes data from 40 of the leading c-store chains. The expansion covers $15 billion in sales across popular categories like prepared sandwiches, pizza, coffee, and fountain drinks, along with $2 billion in sales from dispensed beverages — “unlocking single-serve beverage insights for the first time.” It also provides greater visibility into fresh products such as bakery items and produce, with detailed, item-level data that far surpasses traditional convenience product tracking.
As consumer behavior shifts toward fresh, healthier, and ready-to-eat options, the Integrated Fresh solution addresses what Circana describes as a crucial gap in market coverage by providing a more comprehensive view of fresh food performance. The company states this level of insight will enable brands and retailers to “unlock faster insights, improve decision-making, and identify new growth opportunities.” For the first time, clients will have access to detailed, item-level data on both single-serve and dispensed beverage purchases.
“This expansion underscores Circana’s commitment to delivering unparalleled insights and empowering our clients to seize growth opportunities in the evolving convenience store landscape,” said Wei Lin Wong, president of CPG for Circana. “By providing a significantly more complete market view that includes these vital fresh food and beverage categories, we are giving our clients the clarity they need to make more informed, strategic decisions in a competitive environment.”
The expanded coverage is now available, offering reporting at both the total U.S. chain convenience level and individual retail account levels, thereby strengthening Circana’s value proposition of providing a comprehensive market overview.
