“The insights and data we provide not only show what’s currently happening but also arm our clients with the tools they need to adjust and thrive, no matter the market conditions.”
The annual report highlights how CPG brands are winning with solutions that offer convenience, enhanced wellness, and elevated experiences.
This partnership gives TikTok advertisers advanced capabilities to assess their campaigns.
Households with children continue driving discretionary growth, but pressure is mounting.
Despite macro headwinds such as rising costs and global economic uncertainty, the healthcare industry continues to demonstrate resilience and adaptability.
The partnership also allows brands to enrich their first-party data within the clean room.
The U.S. leads in late-night snacking, often tied to emotional and functional needs.
“Bringing together Circana and NCS data, technology assets, and industry-leading expertise will deliver more value for our clients as we work with them to maximize every media and marketing dollar they spend.”
The study underscores the advantages of capitalizing on sustainability-marketed products, which are proven drivers of value.
Fragrance maintains its position as the top-performing category.
“I don’t think there’s any other organization as well equipped with the right tech, talent, capabilities and relationships to revolutionize the retail industry,” said Pratt.
Store brand dollar sales gained 5%, and unit sales rose 0.9%, compared to national brands, which were up 0.8% in dollars and down 1.1% in units during the quarter ending March 23, compared to the same period a year ago.
This year’s CPG Growth Leaders found ways to build authentic connections with consumers and offer comprehensive value in an industry with shifting dynamics.
According to recent research by Circana, this shift highlights an evolving consumer landscape in which value, convenience, and occasion-based spending impact buying behavior.
The Circana survey shows that U.S. consumers increasingly embrace a holistic view of wellness that includes sleep quality, work/life balance, and a healthy home environment.
The report underscores the role of innovation in driving sustained growth within the highly competitive snack market.
