Holiday shoppers tighten budgets, seek more meaningful purchases
“Consumers are not abandoning holiday spending, they’re becoming increasingly purposeful about where and how they spend.”
Circana
Circana highlights AI’s role in category management
Circana says its Liquid AI technology can reduce manual analysis and help category teams determine which opportunities deserve greater attention.
Back-to-school spending starts late, finishes stronger
Office supplies revenue remained down 1% through 10 weeks, but sales rose 4.2% in the week ended September 5.
Circana urges earlier holiday media push as shopping habits shift
Retailers and brands should invest earlier in social commerce, creators, and retail media as the holiday shopping journey evolves.
Circana: Consumers narrow spending to needs and must-haves
August retail sales rose 0.8%, but unit demand fell 1.7% as increasingly selective shoppers focused spending on purchases they deem truly worth it.
Circana brings Google Meridian into Liquid Mix platform
The integration combines Meridian’s open-source modeling framework with Circana’s first-party data and measurement capabilities.
Circana, DoorDash to validate incremental sales for CPG brands
Partnership aims to give objective view of true business impact of advertising on DoorDash.
Back-to-school offers a warning for holiday retail
Circana says retailers may need more than broad promotions to win increasingly selective consumers.
Circana: U.S. toy sales surge 17% in year’s first half
Trading cards, licensed products and fandom-driven play lead the way.
Circana sees 'strong momentum' in beauty category
Sales in both prestige and mass channels increased 7% through year's first half.
Circana examines how America eats and drinks in 2026
The 2026 “Eating Patterns in America” report examines over $1.8 trillion in spending and 618 billion eating occasions.
New FMI research maps the future of beverage retail
A new FMI report states retailers can grow by organizing beverage assortments around consumer needs and shopping occasions instead of traditional categories.
Snacking evolves as global sales hit new records, Circana finds
New snacking research reveals how functional benefits, GLP-1 medications, and AI-driven discovery are reshaping the way the world snacks
Retail spending shows resilience
The sector benefited from an unusual convergence of spending opportunities in June.
Circana sees ‘slow-to-moderate’ growth in food and beverage spending
The category's pre-pandemic growth rates of between 2% and 3% are coming back, the firm says.
Circana: Skin health trends drive global growth in year-round SPF use
The shift comes as awareness of daily sun protection grows following World Sunscreen Day in May and the U.S. Food and Drug Administration’s first approval of a new sunscreen ingredient in decades.