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Circana outlines April thought leadership agenda

Circana will host a series of thought-leadership events focused on analytics investment, fresh-food performance, and the changing role of private label.

CHICAGO — Circana has published its latest Next Week Now update, outlining a series of upcoming thought leadership events focused on analytics investment, fresh food performance, and the changing role of private label.

The April lineup shows how retailers and consumer goods companies are enhancing their use of data and insights to navigate a more complex operating environment.

On April 9, Linda Corn will join the “Retail & Consumer Goods Analytics Study Panel” at Analytics Unite, where industry leaders will review findings from the 2026 Consumer Goods Technology Retail & Consumer Goods Analytics Study. The session will emphasize how organizations are focusing on predictive analytics and operational efficiencies to better forecast demand and enhance decision-making.

On April 16, Jonna Parker will lead an IDDBA webinar discussing monthly trends in dairy, deli, and bakery. The session will review recent performances, key sales drivers, and category comparisons across fresh and broader food and beverage segments.

The series ends on April 17 at the PLMA Annual Meeting & Leadership Conference, where Sally Lyons Wyatt will discuss the ongoing evolution of private label. Her session will examine how retailers are leveraging pricing, promotion, and product development to position store brands as key drivers of growth and competitive advantages.

Circana said the programming reflects increasing demand for actionable insights as companies seek to align analytics capabilities with changing consumer behavior and category dynamics.

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