CHICAGO — Circana, LLC has unveiled its latest lineup of insights-driven events and webinars in the newest edition of Next Week Now, the company’s ongoing thought leadership series. Over the coming weeks, Circana experts will team up with industry partners to explore consumer and market shifts across confectionery, tobacco, dairy, deli, bakery, and marketing strategy.
- Thursday, Sept. 11 – Candy Industry Webinar – Despite supply chain challenges and shifting consumer preferences, the confectionery category continues to evolve with new flavors, formats, and marketing strategies. During a webinar on the “State of the Candy Industry: 2025,” at 2 p.m. ET, Circana’s Sally Lyons Wyatt and Dan Sadler will provide an exclusive look into the top trends shaping the confectionery world. Attendees will gain a deeper understanding of what’s driving consumer demand, uncover emerging product and flavor trends, and explore how manufacturers and retailers can position themselves for success in today’s competitive landscape. Register here.
- Monday, Sept. 15 – CSP Tobacco+ Forum – Shifts in nicotine consumption are reshaping the competitive landscape, with consumers moving across cigarettes, flavored cigars, vape, modern oral, and more. During a presentation on “Tracking the Movement,” at 3:30 p.m. CT, Circana’s Boris Oglesby will deliver a data-driven look at the performance of today’s nicotine segments, highlighting how evolving consumer behaviors are influencing the future of the industry. Register here.
- Wednesday, Sept. 17 – Dairy Foods Webinar – As health and wellness priorities continue to influence food choices, demand for reduced- and zero-sugar options is surging. During a webinar on “Sweet Success: The Latest Trends in Sugar Reduction,” at 2 p.m. ET, Circana’s John Crawford and CuliNEX’s Rosa Espinoza will take a closer look at the evolving sugar reduction landscape. The session will examine consumer research driving demand, highlight flavor trends that keep reduced- and zero-sugar dairy products engaging, and explore the innovations transforming this fast-growing category. Register here.
- Thursday, Sept. 18 – Join Circana’s Jonna Parker for a “Monthly Dairy, Deli, and Bakery Trends Recap” at 9 a.m. PT as she explores the latest dairy, deli, and bakery trends. In this interactive webinar, she’ll review key findings from the previous month’s trends report, highlighting sales drivers and top takeaways. Discover how dairy, deli, and bakery are performing compared to overall fresh foods and food and beverage categories. Register here.
- Monday, Sept. 29 – ARF Forecasting –As consumer behaviors and business conditions shift rapidly, annual marketing planning is no longer enough. During a session on “The Next Era of Marketing Mix,” at 9 a.m. ET, Circana’s Jonathan Dizney and Troy Noble will explore how brands can transform Marketing Mix from a once-a-year exercise into an agile, always-on capability. Attendees will learn how to integrate art and science in measurement, align overlapping metrics, and leverage advanced data, technology, and modeling to create actionable, flexible strategies that keep pace with today’s marketplace. Register here.
- Thursday, Oct. 2 – IDDBA Webinar – Join Circana’s Jonna Parker for “Better Together: A Circana Deep Dive” at 9 a.m. PT. During the latest installment of this quarterly series, Jonna will explore how IDDBA’s guiding trends are manifesting themselves in retail and beyond, diving into the latest shopper, sales, and consumption performance trends for the period on dairy, deli, and bakery. She will also provide an in-depth look at how the IDDBA's guiding trends are shaping up in 2025. Register here.
