LAVAL, Quebec — Circle K is expanding its retail media capabilities with the relaunch of Full Circle Media by Circle K, an omnichannel network designed to connect brands with convenience and fuel shoppers across the United States, Canada and Europe.
The relaunched network combines in-store, fuel and digital touchpoints to give advertisers opportunities to reach consumers throughout their shopping journeys, including at the pump, inside stores and through Circle K’s digital channels.
In the United States, Full Circle Media reaches more than 6,600 Circle K stores and approximately 2.9 billion customer visits annually. The network can generate up to 200 million monthly impressions through fuel pump media, in-store digital screens, checkout displays and owned digital channels, including the Circle K app, Inner Circle loyalty program, SMS and email.
“Full Circle Media reflects the role we believe convenience can play in retail media,” said Joell Robinson, director of retail media network. “For brands, the value comes from reaching shoppers in a setting defined by frequency, intent and multiple points of engagement, from the pump to the store and through digital channels.”
Circle K said the relaunch builds on its scale, customer insights and digital capabilities as retail media becomes an increasingly important part of the convenience retail business.
Submit Your Press Release
Have news to share? Send us your press releases and announcements.
Send Press Release
