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SOLON, Ohio — ECRM announced Tuesday that it has acquired PressCamp, a leading event business focused on bringing cycling industry manufacturers together with members of the media, from Lifeboat Events LLC.
ECRM announced Tuesday that it has acquired PressCamp, a leading event business focused on bringing cycling industry manufacturers together with members of the media, from Lifeboat Events LLC.
As part of the acquisition, Lifeboat Events founder Lance Camisasca will join ECRM as vice president of sports. In this newly created post, he will lead sales and marketing efforts for all future PressCamp events. Also, Chad Battistone of Lifeboat Events will assist the ECRM Sports team as an operations manager.
"The success that PressCamp events have demonstrated in the cycling industry makes it an ideal addition to the existing events platform of ECRM and meets our objective to develop an enhanced events portfolio in vertical markets," says ECRM chief executive officer Greg Farrar. "This is about growing and serving our customers better. It’s about taking the opportunity to enter into markets that we don’t currently serve."
Added Camisasca: "ECRM has the resources and bandwidth to create additional PressCamps for the cycling industry as well as events for other active lifestyle markets. ECRM’s vision for any industry needing intimate, high-quality media and brand interactions is invigorating."
