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CINCINNATI, Ohio — Dollar Tree Inc.'s Family Dollar chain has partnered with the data science firm dunnhumby to put the customer at the center of its category management and merchandising efforts.
By leveraging dunnhumby’s advanced AI-powered platform, Family Dollar aims to refine its product offerings to match local shopping preferences, the companies say, ensuring that customers find exactly what they need at the right time.
"With our new category and merchandising platform powered by dunnhumby, we can tailor and fine-tune our assortments to local purchasing preferences," Family Dollar chief merchandising officer Larry Gatta said.
The partnership will enhance Family Dollar’s ability to make data-driven, customer-first decisions. Utilizing tools like dunnhumby Assortment, which employs predictive analytics to optimize store-specific product selections, and dunnhumby Shop, a web-based AI tool offering deep shopper insights, the retailer will sharpen its focus on what customers want most.
"In today's hyper-competitive retail environment, putting customers first is key to growth and retention," noted Matt O'Grady, President of the Americas for dunnhumby.
With this collaboration, Family Dollar aims to deliver a more personalized and satisfying shopping experience to its millions of loyal customers nationwide.
