ST. LOUIS – For decades, Fancy Feast has been known for delighting cats and cat lovers. Now, Fancy Feast is bringing that delight from the shelf to the street with The Little Gem, a limited-edition micro bag created in collaboration with designer Susan Alexandra and inspired by the iconic Fancy Feast white cat.
Unveiled with the help of fashion icon (and cat mom to Daphne) Paige DeSorbo, The Little Gem combines one of the brand's most recognizable symbols with one of fashion's hottest accessories to create a chic, wearable work of art – with just 25 handcrafted bags available via a sweepstakes launching today at FancyFeast.com/TheLittleGem.
Behind the Design with Susan Alexandra
Known for bringing sparkle and joy to everyday life through her designs, Alexandra infused her distinctive creative vision into every detail of The Little Gem micro bag. Each sculptural white-cat bag is handmade and hand-embroidered, featuring intricate beadwork, sequins, unexpected textures and playful touches that make every piece unique.
"I've seen through my pet collections over the years that cat lovers are unapologetic about loving what they love," said Alexandra. "The Fancy Feast white cat was the perfect source of inspiration for a true statement piece, something whimsical, meticulously detailed, and designed for the cat lovers who adore her."
A Fashion Icon's Fashion Statement
Every must-have accessory begins with a trendsetter, and The Little Gem is no exception, making its debut in the hands of Fancy Feast partner Paige DeSorbo. Known for her impeccable taste and inspiring style, DeSorbo was the first to showcase the limited-edition micro bag, proving that being a cat person has never looked so chic.
"I love a bag moment, and I seriously am obsessed with this one. If you are a cat person – this is literally the perfect accessory," said DeSorbo. "Fancy Feast has always been a little extra when it comes to cats – and when it comes to the Little Gem, they definitely understood the assignment."
The Little Gem Micro Bag is the newest way that Fancy Feast allows cat owners to do what they do best: celebrate the cats they adore with playfulness, personality and just the right amount of extra.
To enter for a chance to win one of the limited-edition Little Gem micro bags and for full rules, visit FancyFeast.com/TheLittleGem or the MyPurina app.
