Friskies inks Kentucky's Wildcat to its Certified Frisky mascot roster for college basketball season
The University of Kentucky joins Friskies' all-star roster of feline mascots as the brand expands its presence in college basketball
Purina
Purina Films Docuseries, 'A Different Breed,' sweeps three Daytime Emmy Awards
It was named Outstanding Lifestyle Program, Outstanding Editing for a Daytime Non-Studio Program and Outstanding Directing for a Daytime Non-Studio Non-Fiction Series
Fancy Feast and designer Susan Alexandra Debut The Little Gem
esigned by Alexandra and carried by fashion icon Paige DeSorbo, The Little Gem lets cat lovers embrace the extra of being a cat lover
Purina Dog Chow joins 100th Macy's Thanksgiving Day Parade
New float appearing in the iconic holiday celebration honors Dog Chow's 100-year heritage and the life-changing bond between veterans and service dogs
Beggin' launches holiday dog treats made with real bacon
Limited-edition Beggin' Stuffers with Bacon 'n Turkey and Beggin' Homestyle Honey 'n Ham Flavor, plus Busy with Beggin' Twist'd, let dogs join Thanksgiving without raiding the table
Purina, RedRover support domestic violence survivors with 2026 grants
Since 2019, nearly 70 grants have helped create over 335,000 safe nights for survivors and their pets as Purina and RedRover work to expand access to pet-friendly domestic violence shelters
Purina Puppy Chow and Kitten Chow appoint ‘chief snuggle officers’
Bowie, a Dalmatian puppy, and Cashew, a shorthair kitten, are welcomed into the C-suite
Purina and Mariska Hargitay bring the Purple Leash Project to U.S. Soccer
Launch limited-edition scarves supporting abuse survivors and pets
Purina Pro Plan Veterinary invests in future veterinarians with new wellness center at Utah State University
The Purina Pro Plan Wellness Center now available to support mental health and wellbeing of veterinary students on campus
Purina honors Paige DeSorbo's bravery in speaking about domestic violence with Variety Courage Award
Molly Sims presented DeSorbo the Award at Variety's Power of Women event for sharing her experience as an abuse survivor and spotlighting the healing power of pets
Petivity launches Smart Feeder for Cats with a NYC Experience that feeds real shelter cats
To celebrate, New York cat lovers can head to Grand Central's Vanderbilt Hall on October 6 and press a button to feed an adoptable cat
Purina Beggin' adds new tricks to its treat lineup for Halloween
All three dog treats are made with real bacon, the same irresistible flavor behind Beggin's full lineup
Purina opens new pet food factory in Ohio, its first built from the ground up in more than 50 years
$550 million facility showcases the future of pet food manufacturing while creating hundreds of jobs in Clermont County
Purina: Feline elimination patterns linked to kidney disease demonstrated through smart litter box monitor
New publication demonstrates how passive, in-home monitoring may support earlier recognition of feline chronic kidney disease.
Friskies debuts Cat-lectibles, a hobby shop built for the cat obsessed
Cat lovers can turn their favorite felines into Certified Frisky collectibles at Anime NYC, Rose City Comic Con, and FanX
Purina and the Senior Dog Veterinary Society partner for canine nutrition education
More than half of U.S. dog-owning households now have a senior dog, according to Purina, highlighting the increasing need for specialized care as pets live longer.