ARLINGTON, Va. — U.S. grocery shoppers are doubling down on food routines that prioritize health, consistency, and connection, according to U.S. Grocery Shopper Trends: New Routines, a new report from FMI – The Food Industry Association.
Nearly half of shoppers (44%) report having a weekly mealtime tradition, while 36% share dinner at home with others every night of the week, with 6 p.m. remaining the country’s peak dinner hour. The research suggests that consumers continue to view food as both a source of nourishment and a means of togetherness.
“Shoppers are showing us that food is more than just fuel — it’s a way to connect, celebrate and create traditions,” Leslie G. Sarasin, president and CEO of FMI, said. “Our research shows that even as lifestyles evolve, shoppers are finding comfort and joy in routines that bring people together, and that’s a powerful signal for our industry and our mission to feed and enrich lives.”
More than two-thirds of Americans are creating new routines centered on food this fall, from preparing more meals at home to eating at consistent times. While “eating well” takes on different meanings throughout the day, with shoppers emphasizing nutrition at breakfast and convenience for snacks, values such as fresh cooking, shared meals, and ethical food choices remain strong across demographics.
The release of the findings coincides with September’s National Family Meals Month™, reinforcing the importance of shared mealtime traditions.
“September is National Family Meals Month™, which is a perfect complement to what we’re seeing in shopper trends — Americans value routines that bring them together around the table,” said David Fikes, executive director of the FMI Foundation. “When families share more meals, they not only nourish their bodies with healthier foods; they strengthen relationships, improve communication and create lasting memories. The benefits of sharing meals go far beyond the plate and can be enjoyed year-round.”
For retailers, the insights underscore an opportunity to engage shoppers seeking both convenience and meaningful food experiences as they plan their fall grocery trips.
