PITTSBURGH — Giant Eagle has selected Ibotta as its exclusive digital promotions partner as the regional grocer looks to strengthen value offerings under its “Because It Matters” strategy.
Through the partnership, Giant Eagle will join the Ibotta Performance Network, giving shoppers across the retailer’s more than 200 supermarkets and digital platforms access to a broader selection of digital offers and savings opportunities. The network is designed to improve the relevance and volume of promotions available to consumers while providing CPG brands with verified, performance-based marketing opportunities.
“At Giant Eagle, our ‘Because It Matters’ strategy is our promise to prioritize what truly matters to our guests: quality, service, and meaningful value,” said Justin Weinstein, executive vice president and chief merchandising and marketing officer at Giant Eagle. “Partnering with Ibotta allows us to deliver on that promise by providing our shoppers with hundreds of high-quality, brand-name promotions accessible anytime on the groceries they buy most. This transition to the Ibotta Performance Network ensures our customers have access to the industry’s most robust and relevant offer gallery, strengthening the overall value our customers can realize by shopping at Giant Eagle.”
Ibotta said its Performance Network gives retailers access to significantly more national CPG offers than competing platforms while enabling brands to pay only when promotions result in verified sales. Giant Eagle joins a network of partners that includes Walmart, Instacart, DoorDash and Uber.
“Giant Eagle has always prioritized delivering maximum value for its shoppers, which is why it’s regarded so highly not only in its local market, but among all grocery retailers nationwide,” said Bryan Leach, founder and CEO of Ibotta. “By moving to an exclusive partnership with Ibotta, Giant Eagle is providing CPG brands with a streamlined, powerful platform to drive incremental growth while helping families save on the products that matter most to them.”
The companies said expanded digital offer sets will begin rolling out across Giant Eagle’s digital platforms in the coming months.
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