CARLISLE, Pa. – GIANT Co. is expanding its partnership with the Flashfood app, which is designed to help the retailer cut food waste while helping its customers save money.
After a successful pilot program at select Lancaster, Pa., stores earlier this year, GIANT is expanding its partnership with the Flashfood app to an additional 33 stores this month. The Flashfood app allows customers to purchase fresh food, including produce, meat, deli and bakery products, that is nearing its best-before date at significantly reduced prices.
“We understand that family budgets are tight, even more so in recent months, which often impacts accessibility to fresh foods,” said John Ponnett, senior vice president of retail operations at GIANT. “With Flashfood, we are giving our customers that access to more fresh and affordable food, while also helping to reduce food waste. In fact, 84% of our Flashfood customers told us that they can eat more fresh food because of this program. We are excited to introduce Flashfood to more stores and more customers this month.”
The Flashfood app (free on iOS and Android) lets shoppers browse deals on fresh items like meat, produce boxes, bakery items and snacks that are nearing their best before dates. They then buy the items directly through the app and pick them up the same day from a designated Flashfood zone located inside the participating GIANT or MARTIN’S stores.
“The GIANT Company has shown it is a truly innovative grocer with a tremendous commitment to serving its communities,” said Eric Tribe, vice president of partnerships, Flashfood. “Our partnership is helping to ensure that perfectly good, surplus food is enjoyed by families and avoids ending up in landfills. In our pilot program alone, over 11,000 shoppers took advantage of great deals on Flashfood and we successfully diverted tens of thousands of pounds of food from landfills in just twelve weeks.”
GIANT also has recycling and donation programs in place. Last year alone, through its Meat the Needs program and in partnership with Feeding America, more than five million pounds of safe, consumable fresh food that would have otherwise gone unsold was frozen and donated to regional food bank partners.
To celebrate the partnership, new Flashfood users in Pennsylvania and Maryland can get $10 off their first purchase by signing up through this link.
