NEW YORK — In-store digital media company Grocery TV has partnered with Northeast Grocery, Inc. (NGI) to bring dynamic digital signage to nearly 300 stores across six states. The move marks a significant expansion for Grocery TV and reflects NGI’s ongoing commitment to elevating the in-store shopping experience for its customers.
As the parent company of Price Chopper, Market 32, and Tops Friendly Markets, NGI is a prominent regional grocer known for fresh offerings and customer-centric design. With this new partnership, NGI will introduce Grocery TV’s digital screens throughout high-traffic areas such as store entrances, checkouts, and pharmacies. The rollout includes the new “Digital Ironman” signage, replacing traditional print at entrances to create a more modern and engaging store environment.
The collaboration allows brands to connect with shoppers at key decision-making moments, offering a fresh channel for high-impact promotions while maintaining NGI’s focus on service and quality.
“We've extensively researched how in-store marketing impacts shoppers, and those insights drive the development of our offerings,” said Don Oelke, co-founder and COO of Grocery TV. “With nearly 90% of grocery purchases still happening in-store, we're focused on creating opportunities for retailers and brands to engage with shoppers at the most impactful moments while upholding the store experience retailers work so hard to create,” he added.
“Grocery TV brings the scale and expertise to help our marketing team drive retail media revenue growth in ways that align with our mission to preserve the high-quality, service-oriented shopping experience our customers count on,” said Diane Colgan, SVP of Marketing for NGI. “We prioritize partnerships that enhance our omnichannel experience, and this adds another valuable, impactful way for us and brands to connect with our shoppers.”
Grocery TV currently powers digital signage in nearly 6,000 grocery stores and plans to announce additional partnerships and expansions throughout 2025.
