NEW YORK — Grocery TV has reached a new milestone, now powering media in more than 6,500 grocery stores across the United States and reaching one in four Americans. The achievement coincides with the company’s rebranding, which introduces a new visual identity and an updated vision to build the platform that powers the growth of in-store retail media.
“We are building something bigger than ourselves, a platform that powers the growth of in-store media while helping retailers and brands connect more effectively with shoppers,” said Marlow Nickell, chief executive officer and co-founder of Grocery TV. “The rebrand celebrates our scale and re-centers our mission on the importance of the physical store as a place for connection, inspiration, and conversion.”
Expanding reach and speed to market
Grocery TV now partners with over 120 grocery retailers, demonstrating its ability to adapt to a range of store layouts and operational needs. The company’s streamlined implementation process achieves an average rollout time of six weeks, allowing retailers to go live quickly while maintaining a smooth customer experience.
The company has also expanded its footprint within stores, from end caps and center aisles to service departments, with tools that enable retailers and brands to deliver targeted, relevant content to shoppers.
Delivering measurable results
With its growing network, Grocery TV is helping to establish benchmarks for the in-store media category. The company’s In-Store Retail Media Playbook for Brands reports:
- 4.7 times return on ad spend for CPG brands
- 14 percent sales lift for CPG brands
- 22 percent unaided brand lift for non-endemic brands
- 49 percent incremental reach
These results highlight how in-store media can deliver meaningful performance outcomes and strengthen connections between brands and shoppers.
Looking ahead
Grocery TV plans to continue expanding its platform and partnerships to accelerate the growth of in-store retail media nationwide. The company’s goal is to help retailers and brands build stronger, more engaging shopper experiences that drive results at scale.
For more information, visit www.grocerytv.com.
