NEW YORK — Wavytalk has expanded its partnership with Ulta Beauty via a debut at the beauty retailer’s stores.
The debut brings Wavytalk's innovative styling tools into Ulta's brick-and-mortar locations following the brand's successful debut on Ulta.com earlier ths year.
The in-store assortment includes some of Wavytalk's hero tools, including Blowout Boost, designed to create smooth, voluminous blowouts, and Power Wave, the brand’s easy-to-use waver for defined, effortless waves.
Both are available in Ulta-exclusive Periwinkle and Sunset Blush colorways, according to a statement released today announcing the debut.
The assortment also includes Steambrush Pro in Periwinkle, available exclusively at Ulta Beauty and adding steam-powered smoothing to the retailer's hair tools offering.
A broader selection of Wavytalk products is available on Ulta's website.
"Expanding into Ulta Beauty stores is an important milestone for Wavytalk because it gives consumers the opportunity to discover and experience our tools in person," says Marina Fernandez, senior director of brand and retail at Wavytalk. "It's an exciting next step in making Wavytalk even more accessible to our community."
To celebrate the in-store debut, Wavytalk will host an exclusive styling masterclass followed by a public in-store activation on Wednesday at Ulta Beauty's Chelsea location in New York City. The day will begin with a one-hour session for media and creators, hosted by a Wavytalk in-house stylist and featuring live demonstrations of Blowout Boost, Power Wave, and Steambrush Pro.
The event runs from 11 a.m. to 7 p.m., with the activation open to the public. Attendees can experience the brand and its products through live styling, product demonstrations, giveaways, and interactive moments.
Technology to make hair styling faster, easier, more intuitive
Known for pairing cutting-edge technology with user-friendly design, Wavytalk continues to disrupt the hair care category with innovations designed to make styling faster, easier, and more intuitive. From ionic technology and adjustable heat settings to steam-powered styling and versatile curling capabilities, Wavytalk's tools are engineered to deliver smooth, defined results while supporting healthy-looking hair.
The expansion into Ulta Beauty stores builds on Wavytalk's growing retail presence and gives more consumers the opportunity to experience the brand's high-performance styling tools in person, while exclusive products and colorways bring
Wavytalk is an expression-first hair brand built on Hair Talks, a platform that celebrates the connection between hair and self-expression. Hair Talks embodies Wavytalk's belief that every strand tells a story and that styling can inspire creativity, confidence, and a sense of community.
The brand creates intuitive, high-performance tools that transform everyday styling into a statement, empowering people to look good, feel good, and show up as their truest selves.
Guided by the mission to make styling effortless without compromising hair health, Wavytalk designs tools that are fast, versatile, and engineered for minimal damage with maximum results. From sleek strands to bouncy curls, every product is crafted to unlock self-expression across all hair types and textures.
