HI-CHEW brings back Halloween Mystery Mix with an all-new secret flavor to uncover

IRVINE, Calif. – HI-CHEW, the immensely fruity, intensely chewy candy brand is embracing the unknown this Halloween with the return of its HI-CHEW Halloween Mystery Mix. This limited-edition assortment features three fan-favorite flavors with one mysterious chew lurking beneath the shadows of every bag, waiting for its jolt of discovery. Available for a limited time, HI-CHEW Halloween Mystery Mix provides a frightfully fun flavor that will keep Halloween enthusiasts and candy fans guessing with every bite.

Back by popular demand, HI-CHEW Halloween Mystery Mix returns with an all-new lineup of fan-favorite flavors, including Green Apple, Orange Creamsicle, and Cotton Candy, plus one brand-new Mystery Flavor that challenges fans to uncover its top-secret taste. Disguised as an all-white chewlet, the never-before-revealed flavor adds an extra layer of intrigue, turning every chew into a deliciously fun taste-testing adventure. Adding to the mystery, HI-CHEW's mischievous mascot, Chewbie, receives a monstrously fun Halloween makeover, appearing on the packaging in a Frankenstein's Monster-inspired costume. Surrounded by creepy crawlers and spooky surprises, Chewbie's transformed look offers fans a glimpse into the mad-scientist-inspired mystery waiting to be discovered inside every bag of HI-CHEW Halloween Mystery Mix.

"Today's consumers are looking for more than just flavor innovation. They want fun, engaging snacking experiences that spark curiosity and excitement," said Teruhiro Kawabe (Terry), Chief Representative for the USA and President & CEO of Morinaga America, Inc. "HI-CHEW Halloween Mystery Mix delivers both, combining bold flavors with an element of surprise that transforms candy into a playful guessing game. The excitement of not knowing which flavor awaits inside every wrapper makes each chew even more fun, and we're thrilled to give fans a uniquely interactive way to enjoy HI-CHEW this Halloween season."

The excitement doesn't end with the first chew. This Halloween season, HI-CHEW^® will invite fans nationwide to put their taste buds to the test with a flavor-guessing challenge inspired by the all-new Mystery Flavor, which will be launching on September 15. For the candy connoisseurs or those who simply love a good mystery, the hunt for clues is just getting started. Follow HI-CHEW on social media to be among the first to uncover upcoming details and join the fun.

HI-CHEW Halloween Mystery Mix is available in 5.6 oz and 11.6 oz stand-up pouches at major retailers nationwide, including Kroger, Target, Albertsons, and more. Fans can also purchase the limited-edition mix on HI-CHEW.com. Perfect for trick-or-treating, Halloween parties, movie marathons, and other festive celebrations, the individually wrapped chewlets deliver a frightfully fruity experience with every bite.