WEST DES MOINES, Iowa — Beginning in May, Hy-Vee stores are bolstering support for our country’s military veterans and active-duty service members through several Hy-Vee Homefront initiatives.
Hy-Vee Homefront Round Up: Starting May 1, Hy-Vee customers can round up their purchases to the nearest dollar throughout May to support organizations serving veterans, active-duty service members, and their families. The American Red Cross, Honor Flight Network, Hope for the Warriors, Operation First Response, and the Puppy Jake Foundation will receive the proceeds. Hy-Vee will match customer contributions up to $100,000.
Free Coffee Every Wednesday in May: From 6-10 a.m. every Wednesday in May, veterans and active-duty service members are invited to pick up a free coffee at Hy-Vee stores with hot food service.
Free Breakfast on May 20: From 6-10 a.m., Hy-Vee stores with hot food service will offer veterans and active-duty service members a free, buffet-style breakfast featuring eggs, biscuits and gravy, hash browns, and more.
Care Packages for Service Members: In late May, Hy-Vee is partnering with the United Service Organizations (USO) to distribute 5,000 hygiene kits to support deploying and active-duty service members across the Midwest.
Hy-Vee Homefront demonstrates Hy-Vee’s dedication to honoring our nation’s heroes. Established in 2013, Hy-Vee Homefront has donated more than $3.8 million to nonprofits serving veterans, active-duty service members, and their families. The Hy-Vee Homefront initiative also includes the company’s annual Veterans Day Breakfast, held every November; funding for Honor Flights; special benefits and incentives for employees who are veterans or active-duty service members; and more.
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