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DEERFIELD, Ill. — As executive vice president and president of Walgreens Retail and the company’s chief customer officer, Tracey Brown’s mission is clear: to make Walgreens the most convenient health and wellness destination with the most trusted offerings across the health care continuum.
Leading Walgreens’ $30 billion retail business, Brown’s role is critical in sculpting the consumer experience at every point of contact — retail, pharmacy and health. Her leadership is instrumental in devising strategies that propel Walgreens forward in an intricate and competitive market. Brown’s focus on digital transformation is pivotal, aiming to ensure a cohesive brand experience — whether in-store, online, or on a mobile device — thus reflecting her commitment to creating an accessible and integrated health care journey.
Under Brown’s stewardship, more than 200,000 team members work cohesively across various domains, including merchandising, marketing, product development, digital platforms, omnichannel strategies, store formats, data analytics, asset protection, real estate and supply chain management. She aims to drive Walgreens into a digitally forward era, prioritizing efficiency and accessibility to elevate consumer health engagements and convenience.
Tracey Brown
Before joining Walgreens, Brown held several leadership positions, highlighting her deep engagement with health care, digital engagement and consumer connections. Perhaps most notably, her role as the chief executive officer of the American Diabetes Association showcased her ability to lead transformative initiatives, emphasizing advocacy, research and support for those living with diabetes.
Before that, Brown held significant roles at Sam’s Club, Walmart, RAPP Dallas, Direct Impact, Advanced Micro Devices, American Express, Proctor & Gamble and Exxon Mobil, where she excelled in operations, customer experience and driving business growth.
Amidst the challenges of a fluctuating economy, Brown emphasizes the importance of creating value and convenience for customers to help improve their overall health and well-being.
“Accenture reports that while consumers are making difficult spending trade-offs spurred by economic constraints, they don’t plan to do so when it comes to health and fitness spending,” Brown says. “In this environment, it’s important that retailers focus on consumer value, especially when it comes to health. Through Walgreens owned brand products, we are focused on increasing the breadth and value of our offering with an emphasis on quality, innovation and trust. Walgreens-owned brands will continue to be a priority across the business as we seek to deliver high-quality products.”
