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Opinion

Older Consumers Worth Wooing

Older Consumers Worth Wooing

Retailers and CPG companies focus their marketing efforts mainly on younger consumers, who they see as critical to their future growth. Fair enough. But older customers have a lot of money to spend.

McMillon aims for a higher peak

McMillon aims for a higher peak

Complacency is the enemy of excellence. Doug McMillon delivered that message to a gathering of some 14,000 colleagues that marked the culmination of Walmart’s annual Associates Week.