AUSTIN — Inmar Intelligence and Upshop have announced a new partnership aimed at solving one of retail’s biggest challenges: connecting personalized marketing campaigns with accurate, real-time product availability on shelves.
The collaboration pairs Inmar’s retail media, promotions, loyalty, and e-commerce technology with Upshop’s advanced order management, inventory, and fulfillment systems, helping retailers ensure that digital promotions translate into actual product availability, reducing shopper frustration and missed sales.
“The unpredictability of supply chains is creating inventory challenges for retailers and brands of all sizes,” said Rob Weisberg, EVP & president, Martech at Inmar Intelligence. “This partnership represents the convergence of marketing and operations, finally giving retailers the ability to align demand generation with inventory execution in real-time. Not only is this a boon for stores but for their shoppers as well, creating more opportunities to build trust and deliver on products promised.”
“Upshop is built to ensure that retailers are maximizing every bit of their operational capacity—connecting the dots across labor, inventory, and logistics—to deliver a frictionless eCommerce experience for shoppers and store associates alike,” said Chris Renda, Chief Revenue Officer at Upshop. “By integrating with Inmar, we’re empowering teams to execute on shopper expectations with confidence, accuracy, and speed.”
Retailers using Upshop’s e-commerce order management and fulfillment platform are already seeing significant cost and labor savings. One national grocer reported more than $14 million in annual labor savings while reducing substitutions and increasing basket sizes, driven by Upshop’s optimized pick-paths, smart substitution workflows, and real-time customer communication tools.
Through its hub-and-spoke logistics model and real-time associate performance tracking, Upshop enables grocers to manage complex multi-channel fulfillment with speed and accuracy, supporting curbside pickup, delivery orchestration, and integration with major last-mile providers.
Inmar’s marketing technology, which delivers highly targeted, data-driven campaigns across retail media, social, and loyalty channels, will now tie directly into Upshop’s intelligent fulfillment tools. This linkage allows digital promotions to drive real in-store action, helping to reduce out-of-stocks and overstock issues while closing the loop between shopper demand and operational execution. The companies highlighted recent regional campaigns that saw a 250% increase in promotional downloads and 50% more new shopper sign-ups.
By aligning marketing efforts with store-level execution, the partnership aims to give retail IT and operations leaders end-to-end visibility across marketing, inventory, labor, and profitability, while building shopper trust through reliable product availability and fulfillment.
Inmar Intelligence has worked with brands and retailers for over 40 years to develop personalized media and incentive solutions. Meanwhile, Upshop supports over 450 retailers and 50,000 stores globally with its AI-powered retail operations platform, focusing on reducing shrink and increasing profitability.
