Instacart acquisition supports international strategy

SAN FRANCISCO –– Instacart today announced its acquisition of Instaleap, a global enablement and fulfillment solutions services platform that empowers retailers to streamline and scale their online operations. The acquisition supports Instacart’s strategy to expand its enterprise offerings globally and build the technologies that can power every single grocery transaction.

Instaleap offers purpose-built grocery technology, designed to address core retailer needs, including marketplace integrations and fulfillment solutions services, and complements Instacart’s broader portfolio of enterprise offerings.

The company has established relationships with nearly 100 grocery retailers and marketplaces outside North America. With operations in nearly 30 countries, Instaleap has deep local market expertise and a growing presence in Europe, Latin America, and the Middle East. To date, Instaleap has powered more than 100 million transactions.

“We see a meaningful opportunity to expand internationally through an enterprise-led strategy that empowers retailers across the globe to meet the evolving omnichannel needs of their customers,” said Ryan Hamburger, chief commercial officer at Instacart. “We’ve already seen growing global demand for our online and in-store technologies, including Storefront Pro and Caper Carts, with early traction in Europe and Australia. With the addition of Instaleap’s technology, international expertise, and deep retail relationships, we can accelerate our international expansion and better serve retailers and consumers around the world.”

Instaleap will initially operate as a wholly owned subsidiary of Instacart to ensure continuity for Instaleap retailers.

Instacart's marquee offerings include:

• Storefront Pro, an enterprise-grade commerce platform that powers more than 380 retail banners’ owned and operated digital grocery programs, including Aldi, Costco, Publix, Sprouts, and Woodman’s;
• Carrot Ads, the retail media technology solution that enables retailers, marketplaces, and commerce partners to build and scale their online and in-store advertising business to unlock new revenue streams;
• Caper Carts, AI-powered smart carts that drive customer engagement through personalization, savings opportunities, and streamlined checkout, and are already launching with retailers outside North America, including Coles in Australia and Morrisons in the United Kingdom;
• FoodStorm, an end-to-end order management technology for grocery perimeter departments, connecting online ordering with in-store preparation.