SAN FRANCISCO and CHICAGO — Instacart and Vroom Delivery today announced a new partnership that will bring Instacart Carrot Ads to 3,500 convenience stores across the U.S.
Through the agreement, Vroom Delivery’s network of convenience retailers will gain access to Instacart’s retail media technology, enabling brands to run Sponsored Product and Display campaigns that reach more consumers and drive discovery. The move brings Vroom’s convenience store partners into Instacart’s broader Ads ecosystem, which already includes more than 7,500 brand advertisers.
“Retail media is evolving quickly, and Vroom Delivery’s decision to adopt Carrot Ads is a testament to the strength of our ad technology. We’re building Carrot Ads to be the most advanced retail media solution in the industry – designed to help e-comm partners move quickly and unlock the full potential of retail media,” said Alice Luong, Senior Director of E-Commerce and Retail Media at Instacart. “At the same time, advertisers gain a simplified point of entry with intuitive and familiar self-service tools for campaign activation, optimization, and measurement – all on Instacart’s ad platform.”
“We’re committed to helping local convenience stores compete in the fast-growing world of e-commerce,” said John Nelson, CEO of Vroom Delivery. “It was important for us to partner with a company that not only has proven technology, but also the expertise to move fast. By integrating Instacart Carrot Ads, we’re making industry-leading retail media accessible and scalable for convenience retailers of all sizes.”
Carrot Ads, Instacart’s retail media platform, helps partners monetize digital storefronts, apps, and commerce channels. More than 240 partners now use the solution to expand their retail media businesses.
For more information about Carrot Ads, visit www.instacart.com/company/retailer-platform/carrot-ads.
