As managing director of beauty and health at NielsenIQ (NIQ), Jacqueline Flam Stokes partners with diverse manufacturers and retailers to uncover insights, leverage emerging technology platforms, drive marketing and sales strategies, and identify unmet consumer needs through consumer behavior insights and comprehensive data.
Her mission is to strengthen the connection between consumers, brands and retailers by ensuring they have the insights, tools and partnerships needed to thrive in a rapidly evolving marketplace. She focuses on helping NIQ’s partners navigate shifting shopper expectations, emerging technologies and new competitive pressures so they can make smarter decisions and unlock sustainable growth. At the core, she is committed to building solutions and relationships that elevate the entire beauty and health ecosystem.
What she finds most rewarding is supporting the needs of top brands and retailers as they confront new business challenges. “The pace of change is relentless, and I love being in the position to help our partners adapt, whether that means rethinking how they engage shoppers, innovation plans, modernizing their data strategies or building new capabilities to stay ahead,” she says.
“Being able to translate complex challenges into actionable opportunities, and seeing those efforts turn into real business impact, is incredibly energizing.”
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