Maverik taps NIQ for customer insights and analytics
Maverik will use NIQ Activate to share point-of-sale and loyalty insights with suppliers for category growth.
NielsenIQ
NIQ expands view of Amazon health and beauty sales
The new measurement integrates Amazon third-party, or 3P, marketplace data with NIQ’s existing retail measurement, including Amazon first-party data.
AI-assisted shopping goes mainstream
NIQ finds 51% of U.S. consumers now use AI-powered tools to help discover, evaluate and purchase products.
NIQ: Consumer spending splits between premium and value
Shoppers are increasingly trading up and down within the same basket, putting pressure on mid-priced products.
NIQ sees new divide in consumer spending
Consumers across generations are increasingly blending premium and value purchases as middle-market brands face mounting pressure.
Beyond the price: How value, wellness and convenice are recasting supermarkets' appeal
Health and wellness benefits remain among the strongest drivers.
US grocery slowdown enters a new phase as stretched consumers buy less — Bain & Company analysis
New analysis of NielsenIQ data reveals falling unit sales across every US region as consumers cut basket sizes, turning the grocery marketplace into a share game for the industry
NIQ Brandbank and RangeMe expand wellness product discovery capabilities
Expanded integration brings verified wellness and functional attribute data into RangeMe, enabling faster, more confident product discovery for retail buyers.
NIQ building infrastructure for AI-driven commerce
Commerce Lab will support development of AI systems for commerce in real time.
Online grocery sales power omnichannel growth as market poised to reach $452 billion by 2028
The Food Industry Association and NIQ unveil the latest ecommerce report
Sun Pacific unlocks new insights through NIQ collaboration
NIQ’s retail measurement and analytics capabilities will help drive growth and expand Sun Pacific’s presence across the produce department
NIQ releases beta of new AI-powered analytical capabilities in Ask Arthur
AI-guided analysis helps brands and retailers turn data into decision-ready insights.
Jacqueline Flam Stokes
Managing Director, Beauty and Health, NielsenIQ (NIQ).
Nicole Collida Davis
Managing Director, U.S. Retail and Sales Agencies, NielsenIQ (NIQ).
From vice to wellness: The next growth chapter for c-stores
A NielsenIQ (NIQ) report shows declining cigarette and alcohol use, with rising price sensitivity, forcing convenience retailers to rethink a model based on impulse and vices.
Webinar replay now live: Private Brands Powering the Future of Health & Wellness
This one-hour webinar offers data and strategies to turn trial into repeat and grow share in better-for-you categories.