JiMMYBAR! brings creatine protein bar to 1,500+ convenience stores

ELK GROVE VILLAGE, Ill. — JiMMYBAR! Functional Protein is expanding its Creatine Protein Bar into more than 1,500 convenience and fuel retail locations nationwide through a partnership with EG America.

The placement brings the bar to all 10 EG America banners, including Cumberland Farms, Certified Oil, Fastrac, Kwik Shop, Loaf ‘N Jug, Minit Mart, Quik Stop, Sprint Food Stores, Tom Thumb and Turkey Hill. EG America operates across 30 states.

The rollout marks a distribution milestone for JiMMYBAR! as performance nutrition products continue moving beyond gyms and specialty channels into everyday retail. The company said its Creatine Protein Bar combines 20 grams of protein with 5 grams of creatine monohydrate in a ready-to-eat format, offering a portable alternative to powders and shaker bottles.

The bar is available in Chocolate Peanut Butter and Double Fudge Brownie.

“Bringing JiMMYBAR! to EG America's network of convenience stores is about meeting consumers where they already are,” said Jim Simon, co-founder and CEO of JiMMYBAR! “Whether you're fueling up on the road, grabbing a quick bite between meetings, or powering through a busy day, our creatine bar makes it easier than ever to get your daily dose of creatine without any compromise. This partnership puts performance nutrition exactly where people need it most.”

JiMMYBAR! said the expansion follows the product’s debut at Mr. Olympia in 2025 and reflects rising consumer interest in functional protein bars and performance-oriented nutrition. In addition to EG America locations, JiMMYBAR! Creatine Protein Bars are available at Costco, GNC Live Well, Walmart, Chevron ExtraMile, TikTok Shop, Amazon and jimmybars.com.

Founded in 2014 by a brother-and-sister team, JiMMYBAR! is a family-owned functional nutrition company focused on high-protein bars made with purposeful ingredients. Its broader lineup includes bars featuring plant-based caffeine, Omega-3s, MCT oil and turmeric.