Joe Sta-Romana, Haleon

As Haleon’s chief customer officer in the United States, Joe Sta-Romana remains a tireless advocate for the global consumer health company’s purpose of delivering better everyday health with humanity.

Sta-Romana joined Haleon — maker of such leading O-T-C brands as Advil, Benefiber, Centrum, Emergen-C, Flonase, Parodontax, Polident, Robitussin, Sensodyne, Theraflu, TUMS and Voltaren ­— in December 2024, as an integral part of the leadership team. In that capacity, he leads the U.S. sales force, spearheads customer strategy and drives growth. His approach to business focuses on developing high-performance teams, emphasizing shopper-centric solutions and utilizing advanced digital tools.

“My primary mission is to leverage the incredible strengths of my teammates to build and execute a plan that meets the unique needs of our customers, ultimately growing Haleon’s sales,” said Sta-Romana, who prior to joining the company worked at Unilever and Proctor & Gamble. “I love it when we have a big and difficult opportunity that requires talented teammates to work together in order to find a solution. There’s nothing better than an effective plan created by a team with aligned purpose.”

In addition, Sta-Romana works to forge stronger partnerships with retailers, ensuring that Haleon remains a trusted and valuable partner. In 2026, he oversaw changes designed to make the supplier even more responsive to the needs of its retail customers. “The sales organization landed a new operating model that is designed to help us win in the dynamic U.S. landscape,” he said.