Julie Barber serves as executive vice president and chief merchandising officer of Walmart U.S., where she leads the team that helps bring to life the assortment, price and experience across Walmart’s physical and digital shelves. In this role, she is modernizing merchandising through a people-led, tech-powered operating model while driving growth, innovation and strong execution. Known for her people-first leadership style, Barber balances authenticity, care and courage to drive lasting business transformation.
“My mission is to empower our team to make Walmart America’s favorite place to shop. That means delivering quality, value and relevance at scale — bringing customers the brands and products they love at prices they trust, while staying ahead in a rapidly changing retail landscape,” she said.
Previously, Barber served as chief merchant for Sam’s Club, where she led a bold merchandising transformation that put items at the center of the club model. Prior to that, she held senior leadership roles across Walmart U.S., including leadership of general merchandise, hardlines, and health and wellness, with responsibility for categories spanning entertainment, toys, seasonal, home and essential health services.
Barber began her career at Walmart as an analyst with the Walmart Services team. Over the course of her career, she has held leadership roles across financial services, innovation and merchandising, including vice president of snacks and senior vice president of health and wellness. She led the health and wellness business through the COVID-19 pandemic, guiding a critical business function during a period of unprecedented demand.
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