NEW YORK — Challenging the traditional out-of-home beauty appointment culture, Kiss launches its new Brow & Lash Care collection, a range of salon-inspired, performance-driven beauty solutions designed to put control back in consumers’ hands, helping them achieve the look they want at home, anytime. The launch is part of Kiss’s UNBOOKED campaign, a consumer-first approach to beauty that encourages people to take beauty into their own hands without being tied to appointments.
Great brows and lashes shouldn’t have to wait for an appointment. Kiss’s UNBOOKED campaign puts the consumer first, making beauty fit their schedule without waiting for openings or cancellations. The expansion into the brow and lash care category builds on Kiss’s longstanding expertise in creating innovative, accessible, easy-to-use, high-quality beauty solutions.
The collection offers an at-home approach to brow and lash care, helping consumers cleanse, condition, shape, and enhance their natural brows and lashes for a polished, groomed look on your own schedule.
“At Kiss, our goal is to empower people to celebrate their beauty. With this new Brow & Lash Care collection, we’re building on decades of beauty expertise to give consumers freedom and flexibility from restrictive appointment culture,” said Meagan Betke, Senior Marketing Manager of Kiss Beauty Group. “Life is already over-booked. Our UNBOOKED campaign empowers consumers with the beauty solutions they need to feel their best, on their schedule.”
Kiss Brow & Lash Care collection is available now at CVS, Amazon, and Kissusa.com, with plans to expand in 2027. Products range from $9.99 to $39.99.
BROW CARE
- Brow Lamination Kit - $24.99: A complete performance-driven brow lamination solution designed to lift brows into place and hold for weeks resulting in fluffy, feathered perfection.
- Brow Hydration Serum - $34.99: A clinically tested daily conditioning treatment designed to create fuller, thicker brows.
- Brow Tinting Cream Kit - $27.99: A tinting solution for creating a more defined brow appearance, comes in two shades.
- Brow Lightening Cream Kit - $27.99: A brow lightening solution for customizing brows to a softer, lighter shade in one at-home session, with results that lasts 4 to 5 weeks.
- Dual Blade Brow Pen - $12.99: Brow styling pens designed to create definition and natural-looking fullness, available in three shades.
- Brow Wax Kit - $35.99: Shapes and grooms brows.
- Brow Wax Refill - $9.99: Salon quality brow waxing at home that is easy and convenient.
LASH CARE
- Lash Lift Kit - $27.99: A salon-inspired lash lift, right at your own mirror. This kit curls every lash from root to tip for a dramatic, wide-awake look that lasts up to 6 weeks. Includes the Curl Fixing Serum, also available separately.
- Curl Fixing Serum - $12.99: A 2-in-1 black serum for a natural makeup look and nourishing lash care.
- Lash Care Kit - $35.99: A complete care solution for maintaining healthy-looking lashes. Includes Lash Foaming Shampoo, Lash Glue Remover Pads and Lash Thickening Serum.
- Lash Foaming Shampoo - $19.99: A versatile oil-free cleanser specially formulated for both lashes and brows, gently cleansing the delicate eye area to support a fresh, clean beauty routine.
- Lash Glue Remover Pads - $12.99: Convenient pads designed to remove lash adhesive.
- Lash Thickening Serum - $39.99: A targeted nightly serum that delivers visibly fuller lashes in four weeks.
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