MENOMONEE FALLS, Wis. - — Kohl’s aims to be the destination for “everyone on your list” this holiday season with inspiring shopping tools and thoughtful curations that help shoppers find great gifts at great prices.
“We know our customers are looking for gifts that feel special without stretching their budget,” said Nick Jones, Kohl’s chief merchandising officer. “That’s why this year, we’ve curated an impactful assortment that offers the quality, value, and variety families can trust from Kohl’s, across everything from cozy sleepwear and fleece to hosting essentials, the hottest beauty items, and top toys.”
Kohl’s also has introduced gift guides curated by price point, with options under $10, $15, $25, and $50 as part of its holiday plans to expand assortment across a range of product categories.
The retailer kicked off its four-day deals event earlier this offering low prices, coupons and discounts. Kohl’s is continuing to offer weekly shopper discounts through the holiday season.
Kohl’s noted that it has shoppers covered for every gifting and holiday moment this year with quality, on-trend, affordable gifts that fit every budget. Kohl’s brings together only-at-Kohl’s brands like LC Lauren Conrad, FLX and Sonoma Goods for Life alongside new names like Bearpaw and Bobby Flay, and national favorites like Nike, Levi’s, adidas, and Under Armour.
Thorvardur de Shong
More brands are coupon-eligible this season, Kohl's said, making it easier for shoppers to maximize value. Shoppers will find deeper assortments across their favorite brands and items, offering more color and size options at wallet-friendly prices – like sweaters starting at $14.99. Kohl’s has also tailored its dress assortment, offering a refined selection of the top trending styles for every holiday occasion.
Popular gifts like jewelry and beauty are also made easy with boxed jewelry and watch sets, trending Sephora gift sets, and viral beauty advent calendars. For the kids or kids at heart, Kohl’s toy assortment has gifts starting at just $4.99, and favorites from trusted brands like Barbie, LEGO, Hot Wheels, and Bluey, plus popular holiday picks like the Tonies Toniebox and Lego Botanicals.
Those looking to make their homes holiday-ready will find a more prominent in-store Kohl’s Tree Farm featuring an assortment of trees, ornaments, lights, inflatables, and seasonal decor.
“We want gifting to feel easier, more joyful, and more fun for families,” said Christie Raymond, Kohl’s chief marketing officer. “Whether customers are shopping early, looking for inspiration, or want help organizing their lists – our gift solutions and digital experiences will help bring that to life.”
• Kohl’s Mom is Back: Following her debut earlier this year, actress Ellie Kemper returns as Kohl’s Mom for the holiday season to help shoppers navigate every “present predicament” – from tricky gift lifts to last-minute surprises – with humor and practicality.
• Gift Finding Made Easy: Kohl’s is rolling out the red ribbon this season to spotlight great gifts at lovable prices with festive ribbon displays and vibrant color treatments that draw attention to quality products and bring the magic of gifting to life. Plus, Kohl's Top Gift List highlights must-have items across categories, featured with “Top Gift Pick” badging at the Holiday Gift Shop on Kohls.com. Shoppers can also browse curated gift ideas by price — with options under $10, $15, $25, and $50 — and find gift ideas for him, her, or kids.
• Unwrap More Ways to Win: In November, Kohl’s will launch Kohl’s Holiday Quest, a new holiday game featuring new ways to win every day during the season, and a grand prize of $100,000. During Black Friday and throughout December, shoppers will find even more ways to earn Kohl’s Cash and win prizes.
• Love It, List It: New this holiday season, the "My List" feature on Kohls.com and the Kohl’s app, makes shopping easier and more personal. Customers can tap the heart icon on any product to build a personalized shopping list, rename and organize their picks, or share their list with friends and family.
Kohl’s is spreading holiday cheer by gifting $1,000 grants to nonprofits nationwide to help purchase gifts and essential items for the individuals they serve through the Kohl’s Cares® Shopping Grant program, funded by the Kohl’s Cares Goods For Good merchandise program.
New this year, Kohl’s has teamed up with Mattel for a special Kohl’s Cares collection in celebration of Mattel’s 80th anniversary, featuring toys and books — including Hot Wheels, Fisher-Price and Polly Pocket — all priced under $10 and available in-store and online at Kohls.com.
