LOS ANGELES — L.A. Libations, a Los Angeles-based accelerator and innovation firm focused on emerging CPG brands, has formed a strategic partnership with Circana to integrate advanced market intelligence earlier in the brand-building process.
Under the agreement, Circana will act as the strategic market insights partner across the L.A. Libations ecosystem, which includes Taste Tomorrow Ventures, L.A. Vibrations, the Southern California Incubation Program (SIP), and The Beverage Forum. The collaboration aims to provide founders and investors with real-time visibility into consumer purchasing behavior, shifting preferences, and where future growth is likely to occur.
L.A. Libations stated that the partnership will help emerging beverage brands validate concepts more quickly, refine positioning, and scale more strategically by combining rapid innovation with omnichannel data and predictive analytics.
“At L.A. Libations, everything we do is about building what’s next in CPG brand innovation,” said Danny Stepper, CEO of L.A. Libations. “By joining forces with Circana, we are putting world-class data and insights directly into the hands of our founders, partners, and investors, allowing them to make smarter decisions and accelerate growth.”
Cirrano executives stated that the relationship also gives the company early insight into trends forming at the startup and incubator levels, establishing a feedback loop between innovation and market performance.
“Partnering with L.A. Libations allows us to bring our insights and analytics expertise to one of the most dynamic ecosystems in the beverage industry,” said Monica Kantz, executive vice president of global client development at Circana. “Together, we can uncover emerging trends, better understand shopper behavior, and help brands scale with confidence.”
The companies said the integration of Circana insights is already in progress and will be included in upcoming Taste Tomorrow Ventures initiatives and future Beverage Forum programming, further aligning data-driven intelligence with early-stage CPG innovation.
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