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GREEN BAY, Wis. — As Nature’s Way’s chief customer officer, Laura Chamberlain is on a mission to elevate the customer experience through education, innovation, and strategic partnerships. With a steadfast focus on delivering value, she has built a highly engaged sales organization that thrives on collaboration and consumer insights.
For Chamberlain, value is multifaceted — it extends beyond high-quality products to include breakthrough innovation, exceptional customer service, dynamic retailer marketing and a focus on consumer-centric solutions. Her leadership became apparent when GLP-1 medications surged into the marketplace. Acknowledging the potential impact on the wellness industry, she led an initiative to educate retailers on the science, applications and side effects of these medications. By offering real-time, fact-based insights, Nature’s Way empowered retailers to adapt their strategies and better assist consumers on their weight wellness journey.
Chamberlain is a passionate advocate for vitamins, minerals and supplements (VMS), believing it is an essential tool for holistic well-being. “Regardless of lifestyle or life stage, everyone can benefit from VMS,” she says.
By encouraging consumers to assess their nutritional gaps and research product quality, she champions informed decision-making in an often complex category.
Under her leadership, Nature’s Way has enhanced retailer collaboration and supply chain efficiency. In 2024, her team successfully implemented a forecasting system designed to achieve a 98% fill rate — an impressive feat given the company’s extensive portfolio of over 800 items.
Additionally, the company’s Sambucus Elderberry Immune Gummies earned the prestigious Product of the Year award, a testament to its consumer trust and innovation.
