NEWARK, N.J. — Mars Wrigley is unleashing a sweet prehistoric surprise with the launch of limited-edition M&M’S® x Jurassic World Rebirth packs, created in partnership with Universal Pictures and Amblin Entertainment ahead of the highly anticipated Jurassic World Rebirth premiere on July 2.
The collaboration features three collectible M&M’S Mega Peanut Butter packs, showcasing designs inspired by the film’s dino-fueled action. Available for a limited time at MMS.com and select retailers, the themed packs are just one part of a broader fan experience to merge movie thrills with candy fun.
"At Mars, we're always looking for new, exciting ways to connect with our fans, and the partnership between M&M'S and Jurassic World Rebirth delivers just that," says Martin Terwilliger, Marketing Vice President, Mars Wrigley North America. "By bringing together our iconic candy brand with an iconic franchise like Jurassic World, we're creating a colorfully fun experience for moviegoers and candy lovers alike."
M&M’S Fun Club members can unlock exclusive challenges, prizes, and content, including digital experiences with the beloved spokescandies. Fans can earn points by scanning receipts, completing missions, or snapping photos with the new packs — all redeemable for rewards and sweepstakes entries.
Jurassic World Rebirth hits theaters on the July 4th weekend, so "run!" to grab your friends and your M&M'S to join in on the fun.
For more details on M&M'S partnership with Jurassic World Rebirth, visit MMS.com and follow M&M'S on Facebook, X, TikTok and Instagram. To join the M&M'S official rewards program, head M&M'S Fun Club. Once you're in, earning points is a piece of candy! M&M'S Fun Club members can earn points by scanning receipts, inviting other M&M'S fans to join, and more! Fans can automatically rack up points to earn sweepstakes entries and redeem them for awesome rewards.
