Mars to unveil innovations and insights at Sweets & Snacks Expo
The company will showcase new products across its confectionery and snack portfolio at the May 19-21 event in Las Vegas.
Mars
Mars celebrates Halfway to Halloween by rolling out new seasonal treats for 2026
This year, Mars is leaning into Halloween treat trends with new textures and festive shapes.
SNICKERS Ice Cream and NFL prospect Carnell Tate team up ahead of NFL Draft
"The passion surrounding the NFL Draft is what makes it so exciting, but the non-stop speculation can turn up the heat quickly," said Chanel Gant, Mars Ice Cream Marketing Director.
EXTRA intros new SOURS by EXTRA Gum and launches Cheworkout Sweepstakes with dancer Hailey Bills
The social-first sweepstakes celebrates the launch of SOURS by EXTRA, available nationwide in Blue Raspberry and Strawberry flavors.
Mars Snacking North America’s Anton Vincent wins 2026 Kettle Award
Vincent has been recognized for driving transformative growth since joining Mars in 2019.
Mars to finalize Kellanova acquisition this week
Mars gets final approval for kellanova acquisition, clearing the path for the industry’s biggest packaged-food merger in ten years.
Mars ushers in Halloweekend with new treats
Introducing Hallowmas — a new celebration where spooky meets festive, inspired by TWIX's iconic two-bar, cookie AND candy format.
Mars rolls out sweet, sour and 'swicy' innovations for 2026
Whether fans are looking for poppable bites or sweet-and-spicy (swicy) mashups, each innovation is backed by consumer insights and preferences and is sure to become your next must-have treat.
Mars offers Tails & Treating Packs for pets
Limited edition Halloween Mars Tails & Treating Packs feature iconic Mars candies for people and treats for dogs and cats.
SNICKERS® returns for 3rd year as official chocolate bar of the Orange Blossom Classic
From tailgates and Fan Fest to halftime activations, SNICKERS will again deliver moments of indulgence and satisfaction, reinforcing Mars Wrigley’s mission to bring joy to everyday experiences.
M&M'S launches limited edition Jurassic World Rebirth packs
The collaboration features three collectible M&M’S Mega Peanut Butter packs, showcasing designs inspired by the film’s dino-fueled action.
Sign Before You Snack: SKITTLES debuts wildest marketing move yet
The campaign directs fans to SKITTLES’ official website, where they can sign a legitimate legal document before trying the new SKITTLES POP’D.
Mars to Acquire Kellanova
'An opportunity to develop a sustainable snacking business for the future'
