CITY OF INDUSTRY, Calif. – Markwins Beauty Brands has announced the appointment of Sarah Schneider as Chief Commercial Officer, effective February 3, 2025. With more than two decades of commercial leadership experience, Schneider has a strong record of driving growth, enhancing profitability, and expanding market share in the consumer goods and beauty industries.
“I'm thrilled to join Markwins Beauty Brands and work alongside such a dynamic and passionate team,” said Schneider. “I look forward to partnering with our retail customers to drive innovation, grow and elevate the color cosmetics category, and continue to deliver products that inspire and excite consumers. With Markwins' incredible legacy and momentum, I'm eager to contribute to the next phase of growth.”
Schneider most recently held leadership positions at Reckitt and Revlon, where she successfully managed commercial teams, built strategic customer relationships, and delivered consistent, long-term results. Her expertise spans all areas of business operations, including profit and loss management and customer engagement.
“We are delighted to welcome Sarah to the Markwins team,” said Alice Chen, Co-Owner and Chief Marketing Officer at Markwins. “Not only does she bring a wealth of experience in accelerating growth and shaping strategy, Sarah's character embodies Markwins' entrepreneurial spirit and culture as championed by our founders Eric and Lina Chen. We are also proud to continue to elevate women in executive roles at Markwins and are confident Sarah will have an instrumental impact on our team, our customers, and our future success.”
Headquartered in Los Angeles, California, Markwins Beauty Brands is a global leader in color cosmetics, beauty collections, and accessories. Founded by CEO Eric Chen over 35 years ago, the company employs over 5,000 people and distributes its products in more than 60 countries. Its brand portfolio includes wet n wild, Physicians Formula, LORAC, Bonne Bell, Lip Smacker, Black Radiance, and others, available in over 50,000 retail locations worldwide.
For more information, visit www.markwinsbeauty.com
