CHICAGO – Iconic American salty snacks meet iconic sports. Mars today announced a partnership, naming Cheez-It, Pringles, Club, Town House and Combos as the Official Salty Snacks Providers and Proud Supporters of the LA28 Games and Team USA. The brands will bring their signature crunch, bold flavor and playful spirit to fans as excitement builds toward the LA28 Games.
As the world comes together for the biggest celebration of sport, Cheez-It and Pringles will lead the charge, helping to make watching, cheering and gathering more flavorful and fun for Team USA athletes and fans alike. From the couch to the competition, this partnership will connect everyday snacking rituals with the anticipation, emotion and togetherness of the LA28 Olympic and Paralympic Games, giving fans new ways to participate in the journey and celebrate the athletes and moments that inspire them. These salty snack brands will be featured across the Games ecosystem to delight fans, athletes, volunteers, the Olympic family and beyond.
"Working with LA28 and Team USA reflects Mars' commitment to creating shared moments of connection through our iconic brands," said Anton Vincent, President of Mars Snacking North America. "We're proud to bring Cheez-It and Pringles to the LA28 Games, giving fans more ways to celebrate every kind of greatness that make the Games so meaningful — from the athletes competing on the world's biggest stage to the fans cheering them on at home and sharing the journey, and snacks, together."
As anticipation builds, fans can expect plenty of bold, playful and delicious ways to get in on the excitement leading up to the LA28 Games as Mars Snacking brings the partnership to life through a range of consumer touchpoints designed to bring the spirit of the Games to fans everywhere.
"Watching the Games is an experience best shared, and nothing brings people together like incredible athletic moments and great snacks," said John Slusher, CEO of U.S. Olympic and Paralympic Properties. "Partnering with Mars Snacking to bring Cheez-It, Pringles, Club, Town House and Combos® to LA28 and Team USA gives fans across the country an authentic, flavorful way to experience American staples."
Mars Snacking will bring even more flavor to the upcoming LA28 Olympic and Paralympic Games, through a new partnership with NBCUniversal, supporting its multiplatform coverage of the Games.
"The Olympic and Paralympic Games create shared experiences unlike anything else in media, bringing audiences together around moments that become part of our collective memory," said Mark Marshall, Chairman of Global Advertising & Partnerships, NBCUniversal. "Mars Snacking's iconic portfolio has long been woven into those same moments in homes across America, and we're excited to partner together to celebrate the athletes, stories and defining moments that will make LA28 unforgettable."
Be sure to keep an eye out for what's next from Cheez-It, Pringles, Club, LA28,Team USA, and NBCUniversal. Visit CheezIt.com, clubcrackers.com and Pringles.com, and follow the brands on social for the latest.
