Meghan Galligan, Ahold Delhaize USA

Meghan Galligan is vice president of omnichannel marketing at Ahold Delhaize USA, which serves 26 million grocery shoppers a week across five banners; Stop & Shop, Food Lion, the GIANT Co., Giant Food and Hannaford.

Galligan provides strategic leadership and direction for the company’s digital marketing operations, spearheading the development and execution of connected customer media strategies across the banners to drive omnichannel growth and enhance brand presence.

“One of our biggest differentiators is our combination of scale and the local relevance that we have across all of our great local brands,” she said. 

Scale allows the business to invest in sophisticated customer insights, loyalty capabilities and marketing technology, she said, and relevance is measured in how the retailer helps customers find the right value at the right moment. 

“Our job is to make sure that every interaction feels connected and personally relevant,” she said.

Galligan and her team provide consultancy services to the grocery brands on best practices, media strategy and cost-reduction strategies. “I collaborate with cross-functional teams, C-suite executives and key stakeholders on key marketing initiatives, audience strategies, media test partners, and digital trends to facilitate a data-driven approach to media planning,” she wrote on LinkedIn. 

Galligan also led the consolidation of multiple media agencies into a singular agency, leveraging the parent company’s size and scale to optimize spending and streamline operations, efforts projected to save more than $4 million through reduced agency fees and commissions and a 25% improvement in media effectiveness.

After earning a marketing degree from Nichols College, Galligan went to work at Dunkin’ Brands, where she held a variety of positions over nearly nine years, including senior manager of digital innovation.