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RONKONKOMA, N.Y. — Nature’s Truth says that with its new line of gummies, vitamins have never tasted so good.
The company points out that gummies are one of the fastest growing product forms in the VMHS category, accounting for 55% of all dollar sales growth and generating close to 20% of vitamin sales, according to Nielsen data. That makes them must-have products for any retailer’s wellness aisle.
Nature’s Truth’s new gummy product line features top trending ingredients — including Apple Cider Vinegar, Turmeric, Melatonin, Elderberry, & Collagen — in pectin and traditional gelatin-based gummies. Packed with key vitamins and nutrients, these enjoyable gummies are naturally flavored and truly delicious, the company says.
“Taste was a key factor and a critical benchmark in the development of each gummy formulation,” says Kimberly Vigliante, senior vice president of wholesale sales and marketing at Nature’s Truth. “It was very important to us that our gummies were nutritious without sacrificing taste. Our goal was to delight the customer and focus on top segments as well as on ingredients that you typically wouldn’t think would taste good as a gummy.
“Made from only the best ingredients, our flavorful gummies are carefully ‘taste tested and approved’ and packed with an explosion of natural fruit flavors that will have your taste buds craving more! We had to be sure that they weren’t bitter or have any unpleasant odor, which can often be associated with ingredients like Apple Cider Vinegar and Turmeric. We are excited to launch these unbelievably delicious gummies. In addition to tasting great, all our gummies are Non-GMO, Gluten Free, free of common allergens, free of chemical additives and, where possible, vegan friendly.”
Vigliante adds that Nature’s Truth is dedicated to purity and potency, and to ensuring that consumers are receiving only the highest quality and most innovative products that can be easily added to their wellness journey. Nature’s Truth’s new line of colorfully packaged gummies are sure to be the center of attention and a customer favorite when they hit store shelves this spring with some fun advertising and eye-catching displays, she says.
Nature’s Truth was founded in 2014 as a wholesale division of Piping Rock Health Products.