WASHINGTON — The National Confectioners Association (NCA) is —The National Confectioners Association (NCA) has released a statement opposing a new policy move that bans the purchase of chocolate and candy using Supplemental Nutrition Assistance Program (SNAP) benefits in Arkansas and Idaho.
The bans come after U.S. Agriculture Secretary Brooke Rollins approved waivers allowing the states to remove chocolate and candy from SNAP-eligible food lists. The move is part of the Republican-led “Make America Healthy Again” (MAHA) initiative, which aims to reshape national nutrition standards. Critics argue the program creates confusion and instability across federal food and health agencies.
In a statement, the NCA defended chocolate and candy, pointing out that only 2% of SNAP purchases are candy, a figure far below that of soda, baked goods, or savory snacks. The group added that SNAP and non-SNAP households buy candy at nearly the same rate and that the average U.S. consumer enjoys chocolate or candy two to three times a week, contributing just 40 calories and one teaspoon of added sugar per day.
“Consumers have a unique mindset when they enjoy chocolate and candy that is not present when interacting with other foods – whether or not they are using SNAP benefits for food purchases,” said the NCA, emphasizing emotional well-being and the role of treats in special occasions. The organization also reaffirmed its commitment to advocating for Washington's $54 billion confectionery industry.
The policy could significantly impact confectionery sales in affected states and is the latest flashpoint in a growing debate over state-level food restrictions and federal oversight.
