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SKILLMAN, N.J. – Kenvue Inc. says its Neutrogena brand is taking dermatological beauty to the next level by establishing multi-year partnerships with Dr. Dhaval Bhanusali, a renowned skincare innovator, and Dr. Muneeb Shah, the most followed dermatologist worldwide on social media.
Kenvue, the world’s largest pure-play consumer health company by revenue, says the collaboration reinforces Neutrogena’s commitment to fusing beauty and science to deliver advanced clinical efficacy and extraordinary product experiences. It also builds on existing partnerships with a diverse network of global dermatologists actively involved in product development, clinical studies, and educational initiatives. The brand says it aims to advance the science of dermatology to better address gaps in the category and help shape the future of skincare by increasing collaboration with the dermatologist community.
“We look forward to strengthening our leadership in dermatological beauty and deepening our connections with the healthcare professional community, retailers, and consumers,” said Chris Riat, global Neutrogena brand leader. “We are excited to work closely with leading experts like Dr. Bhanusali and Dr. Shah, who share our passion for advancing dermatological science and our obsession with product formulation and experience.”
The company describes Dr. Bhanusali as a pivotal figure in the global skincare industry and a renowned formulator, and it says Dr. Shah is widely recognized for his insights into consumer behavior and for successfully using social media to make dermatology more accessible. Together, they are raising the profile of dermatology and reshaping its importance in skin health and beauty.
As Global Innovation Partners, they will work with Neutrogena in three areas:
- Innovation acceleration: partnering with the Company’s R&D teams to both advance clinical science and improve product experience.
- Consumer engagement: building a proactive and engaged community of consumers and influencers.
- Dermatologist collaboration: exploring new ways to partner with the dermatologist community.
“From inception to the moment consumers use the products for the first time, I am proud to help Neutrogena craft the future of beauty,” said Dr. Bhanusali. “This partnership represents a true shift in skincare, one where brands truly lean into science and partner with dermatologists to better care for their patients and consumers everywhere."
Dr. Shah added: “Dermatologist-led innovation is central to Neutrogena’s identity, and I’m proud to support the brand in developing next-generation solutions for our patients. Through this partnership, we hope to reinforce Neutrogena's unwavering commitment to both dermatologists and patients, shaping the future of science-backed beauty."
