As managing director of U.S. retail and sales agencies at NielsenIQ (NIQ), Nicole Collida Davis works with major retailers and sales organizations to drive growth in an increasingly complex market. She has earned a reputation for cultivating engaged, empowered teams that elevate commercial outcomes.
“Right now, the retail industry is changing faster than I’ve ever seen — and that pace isn’t slowing down,” she said. “My focus is helping companies find growth in really practical ways — converting one more shopper into a buyer, winning one more trip, adding one more item to the basket.”
Collida Davis sees her mission as providing clients with information and insights that can help move their business forward. “I’m most energized when I can bring new ideas or perspectives that spark action. Whenever someone tells me, ‘I can use this tomorrow,’ that’s a win for me,” she noted. “Yes, I sell data and tools — but I feel like I truly succeed when I help someone solve a problem or see a new path forward.”
With a retail-first mindset, Collida Davis is at the forefront of helping organizations do more with less.
“This year, teams across the industry are being asked to operate with more agility than ever — and my NIQ retail and agencies team has really risen to the challenge. Over the past several months, we’ve taken on an ambitious growth target, shifted how we work, and navigated a lot of change in people, processes and culture. All of it was aimed at meeting new customer expectations and unlocking more value for the organizations we support.”
Submit Your Press Release
Have news to share? Send us your press releases and announcements.
Send Press Release
