CHICAGO — NielsenIQ (NIQ)has announced a major expansion of its Full View—Measurement platform, which launched last year. The platform now includes comprehensive sales, share, and pricing data from the largest U.S. club retailer. This strategic update gives consumer packaged goods (CPG) companies and retailers deeper visibility into one of the country's most influential retail channels.
With data now covering 600 brick-and-mortar club store locations nationwide, Full View – Measurement offers granular, item-level insights, including both branded and private label products. The platform also provides competitive pricing analytics and next-gen accuracy through integrated data sources far beyond traditional POS systems.
“The continued rise in importance of private label presents an opportunity for manufacturers to find new ways to better understand private label performance and how to better position their products,” said Kim Cox, NIQ Managing Director of NA Omni-commerce. “By leveraging our next-gen data, we empower CPG manufacturers and retailers to unlock deeper private label insights across their categories and surrounding departments. This includes comparisons of private label growth and price gaps.
Key features of the update include:
- Enhanced Club Channel Coverage: Account-level insights across the full club retail landscape, including the largest U.S. operator.
- Actionable UPC-Level Data: Detailed insights into both private label and branded SKUs.
- Omni-Channel Integration: Seamless measurement across online, DTC, social commerce, quick commerce, and major e-commerce players.
“Through the Full View – Measurement, we are transforming how businesses approach Omni-channel intelligence,” said Elizabeth Buchanan, President of NIQ North America. “With enhanced e-commerce and club channel coverage, this solution offers unprecedented visibility and actionable data, empowering our clients to make informed decisions and drive growth in today’s dynamic market.”
Since launching last year, NIQ’s Full View – Measurement has aimed to redefine retail measurement with unmatched transparency and depth. This latest expansion further cements its role as a must-have tool for brands looking to stay ahead in today’s fast-evolving retail environment.
For more information, visit NIQ.com.
